“Quality is everything for us,” Tate says. “It’s what our clients expect from us and we simply have to deliver. That’s why we don’t rush into new technologies – we have to be sure that it will deliver the best results for our clients, in the turnaround times they need and at a price that represents real value for them – particular as they are ‘on-selling’ our service to their clients.

“Mimaki printers produce as close to offset quality as I’ve ever seen on an inkjet machine, and our customers were immediately delighted with the samples we showed them,” Tate says. “Since then, that quality together with the broad range of products we have been able to offer – which to date has included everything from sign and display, to POP and posters up to A1 in size, polypropylene diary covers and even short runs of ganged-up business cards – has seen this division of our business grow exponentially.”